When your website has high search engine ranking, you will see many benefits. Although seo can be a little hard to get the hang of, there are simple seo mistakes you should avoid.
1. Chasing the wrong keywords
Keyword research is the starting point for your seo campaign. Get this wrong and it is over before you have begun. Make sure the keywords you target are used by searchers and are relevant to your niche.
2. Missing title tags
A common mistake is to forget to use individual title tags for each page of your website. Titles tell searches and Google what your page is about.
3. Over the top flash
Flash cannot be read by googles bots. If you are going to use flash, it is essential that you also use the html mark-up for it.
4. Link farms
A mistake even those claiming to be the best are making. SEO changes all the time, link farms are not liked by google. You need to spend your time getting one way links from high pr websites.
5. Overdoing the keywords
Your content must make sense. If you try and over do the keywords you will get penalized by Google quickly. What you write must flow.
6. Keyword density too high. Keep it below 5%
7. Duplicate content. Google loves fresh, unique content. Google bots are very clever at spotting content that is used elsewhere.
8. Inadequate navigation
Your website must have clean navigation and no broken links. It is essential that both visitors and search engine bots can access all your pages.
9. Using images for headers
Headers are what Google bots read first. Make sure you include your important keywords in your headers not just images.
10. Using unreliable hosting. Cheap may be good for your bank but having servers going down and pages not loading will lose you visitors and stop Google being able to properly access your site and give it high search engine ranking.
Monday, 27 April 2009
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